Content marketing is the creation and distribution of online content designed to attract and engage an audience.
about content marketing.
Unlike traditional marketing, content marketing aims to capture mindshare with valuable, relevant information that is educational, and emotionally satisfying. In this way, content marketing succeeds in creating interest and awareness of the brand and its offerings.
The best kind of content marketing gently leads the audience to convert their interest into some form of online action. The example of such online actions are: clicking on a website link, downloading a brochure, requesting a demo, or contacting a sales rep.
In recent years, content marketing has exploded, with 89% of B2B marketers currently using content marketing.
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why content marketing?
Every piece of content is different, with its own purpose, style and message. If your content hits one or more of the characteristics below, it will help drive the audience to further engage online with your brand. And that’s what leads to conversions.