content marketing.

Content marketing is the creation and distribution of online content designed to attract and engage an audience.

Overall

about content marketing.

Unlike traditional marketing, content marketing aims to capture mindshare with valuable, relevant information that is educational, and emotionally satisfying. In this way, content marketing succeeds in creating interest and awareness of the brand and its offerings.

The best kind of content marketing gently leads the audience to convert their interest into some form of online action. The example of such online actions are: clicking on a website link, downloading a brochure, requesting a demo, or contacting a sales rep.

Facts

trends.

In recent years, content marketing has exploded, with 89% of B2B marketers currently using content marketing.

Internet

The shift to online media, and more recently, to mobile, means that audiences are consuming content in new and savvy ways. This has led to brands big and small developing comprehensive content strategies with allocated marketing budgets.

people

According to Nielsen’s Global Trust In Advertising report, people trust text ads less than any other content medium, especially on mobile. What’s more, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards, newspapers and magazines. 

Our Services

we love what we do.

Video

Visual content that drive engagement.

Case studies

Customer success stories to attract leads.

Long form contents

Articles, whitepapers, eBooks, reports and more.

Social media posts

Text, image and video on social pages

blogging

Informative, entertaining periodic content.

Review

Testimonials and advocacy contents are powerful converter.

Our Secret Sauce

why content marketing?

Every piece of content is different, with its own purpose, style and message. If your content hits one or more of the characteristics below, it will help drive the audience to further engage online with your brand. And that’s what leads to conversions.

Entertaining

Is the content fun, up to date, and readable? Does it capture the imagination and leave the reader wanting more?

Emotionally satisfying

Does the content make the reader laugh, cry, think or feel? Can the reader connect with it on a deeper personal level?

Informational/ Educational

Does the content tell something new? Does it offer an interesting, original or helpful perspective? Does it provide useful information?

Socially valuable

Is the content something your readers would love to share? Is it clickable and relatable? Could it even go viral?

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